Launching a news, information, or content effort is challenging at the best of times. And growing these initiatives in the earliest days – from an audience of zero to the first few hundred or thousand – requires long hours, immense dedication, and unwavering belief in an important mission.
Despite those challenges, more than 230 people applied to the 2024 Pre-launch Lab – a clear signal that there are a growing number of people who believe in the importance of this work.
After careful review of the applications, Google invited 24 projects to join the 2024 cohort – an opportunity that provides each participant with one-on-one coaching, a focused curriculum, and a community of peers with whom to undertake the journey. The goal for each of these efforts is to build a financially-viable, high-impact news or information business or non-profit that serves its community with fact-based information.
While some of the participants will remain “in stealth” mode until their launch, we’re happy to introduce you to many of the 2024 Pre-launch Lab cohort today: