Aumente a receita de anúncios digitais
Tire o máximo partido dos seus anúncios digitais e aumente a receita publicitária.
Recursos em destaque
Fundamentals Lab
Grow your revenue with Google's ads products
Formações
Grow your revenue with Google's ads products
Aumente a receita de anúncios digitais com o AdSense
Aumente a receita de anúncios digitais com o Google Ad Manager
Compreenda a receita de anúncios diretos e programáticos
Compreenda os tamanhos e os formatos dos anúncios
Aumente a receita de anúncios digitais com marketing afiliado
Aumente a receita de anúncios digitais
Tire o máximo partido dos seus anúncios digitais e aumente a receita publicitária.
Produtos
Google Ad Manager
Aumente a receita de anúncios e proteja a sua marca sempre que as pessoas virem, reproduzirem ou interagirem com o seu conteúdo
Histórias
Local News Publications moves to Google Ad Manager
Significantly growing their digital advertising revenue
My City Logan delivers strong digital ad presence
Capitalizing on a strong established readership in the local market.
Digital hyperlocal Crux applies new ad solutions
Monetising both hyperlocal and network audiences with direct and programmatic ads
How Eenadu increased ad fill rate and revenue by 15%
Eenadu designs new Ad Management System (AMS), increasing revenue.
Stuff, New Zealand news publisher, builds for the future
Stuff redesigned and rebuilt their site with future-fit technology.
Spanish media group catches the AI wave
HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.
How a digital news site in Uttarakhand grew its digital ad revenue
Uttra News increases ad revenue by 484% with Progressive Web App technology
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
Sakal Media experimented with Google Offerwall to build a sustainable revenue stream
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
India Today increases eCPM by leveraging First Party Data
India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.
Focusing a revenue strategy on social audiences
Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication
Building a roadmap to revenue growth
Financial planning helps Anchor Media expand revenue operations
Taking control of organizational finances
The GNI Startups Lab helped The Record co-founder develop a new skill set and gain confidence
Enacting tactics to grow revenue and subscriber base
Armed with new confidence, the Burlington Buzz sets new revenue and audience goals
Crescimento digital para uma instituição comunitária
Ao longo de 130 anos, a AFRO tem dado aos leitores boas notícias sobre a comunidade negra, às quais estes não teriam acesso de outra forma. Através da parceria com a Google, a AFRO adquiriu novas competências para aumentar a receita digital, de modo a poder continuar a desenvolver a respetiva missão nos próximos anos.
Está à procura de mais alguma coisa?
Comece a criar o seu modelo de receita
Diversifique as suas fontes de receita, calcule o rendimento potencial e lance novos produtos.
Aumente a Receita por leitores
Obtenha receita através do seu público-alvo com subscrições, apoios e contribuições.
Todos os recursos
Ferramentas, formação e recursos concebidos em parceria com especialistas do setor, personalidades académicas e organizações de notícias de todo o mundo.