Aumente a receita
Descubra formas de aumentar a receita com anúncios digitais, subscrições, apoios e contribuições.
Comece a criar o seu modelo de receita
Diversifique as suas fontes de receita, calcule o rendimento potencial e lance novos produtos.
Aumente a Receita por leitores
Obtenha receita através do seu público-alvo com subscrições, apoios e contribuições.
Aumente a receita de anúncios digitais
Tire o máximo partido dos seus anúncios digitais e aumente a receita publicitária.
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Bonnier News launches GenAI tool in record time
Swedish media company builds generative AI solution for efficient native content production.
Gestão de receita de leitores
Aumente a Receita por leitores e interaja com o seu público-alvo
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
Amplificar as vozes desfavorecidas
A missão da Oaklandside de informar e amplificar as vozes desfavorecidas
Exploring the right financial structure and processes for growth
Exploring the right financial structure and processes for growth
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Comece a usar o Reader Revenue Manager
JoonAng Ilbo Pioneers the Subscription Journalism Era
Redesign the mobile app with personalized content to strengthen the membership
NZME builds new engine for subscription growth
NZME builds a subscription toolkit to drive revenue growth by ensuring the right reader sees the right offer at the right price.
Increase the CVR of the Nikkei Online Edition
Nikkei uncovered insights to enhance user acquisition effectively by optimizing UI/UX Design.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Gestão de receita de leitores
Aumente a Receita por leitores e interaja com o seu público-alvo
Bonnier News launches GenAI tool in record time
Swedish media company builds generative AI solution for efficient native content production.
Sharing articles to boost digital subscriptions
French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
"Unsubscribe" doesn’t have to mean "goodbye"
French online media outlets faced a challenge when the government passed a "3-click" termination law, making it easier for customers to cancel contracts. This posed a significant risk to publishers like Le Monde, whose business model is heavily dependent on a strong digital subscriber base. Instead of viewing the law as a threat, Le Monde used it as an opportunity to improve their customer experience. By overhauling their unsubscribe process, Le Monde simplified the cancellation journey for users and simultaneously gathered valuable data on why subscribers were leaving. They used this data to create a new retention strategy, offering personalized incentives like temporary subscription pauses, content suggestions, and special pricing offers. This new approach turned the unsubscribe process into a key customer engagement tool. As a result, Le Monde saw a surprising reduction in churn, an increase in active subscriptions, and a longer average subscription life, proving that a user-friendly exit can lead to greater loyalty.
Jomo Shimbun builds a strong foundation to accelerate reader revenue growth
Participated in Digital Revenue Lab Japan in 2023.
My City Logan delivers strong digital ad presence
Capitalizing on a strong established readership in the local market.
Stuff, New Zealand news publisher, builds for the future
Stuff redesigned and rebuilt their site with future-fit technology.
Empowering The Manila Times with Advanced GA4 Tracking
The Manila Times, a major news outlet in the Philippines, has successfully transitioned from basic Google Analytics 4 (GA4) reporting to a sophisticated, event-based tracking system. This strategic move, in partnership with Monks under the Google News Initiative's GA4 Accelerator Program, has empowered the publisher to gain deeper insights into reader behavior, refine its content strategy, and significantly improve audience engagement.
Local News Publications moves to Google Ad Manager
Significantly growing their digital advertising revenue
Bonnier News launches GenAI tool in record time
Swedish media company builds generative AI solution for efficient native content production.
Digital hyperlocal Crux applies new ad solutions
Monetising both hyperlocal and network audiences with direct and programmatic ads
Spanish media group catches the AI wave
HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.
How Eenadu increased ad fill rate and revenue by 15%
Eenadu designs new Ad Management System (AMS), increasing revenue.
How a digital news site in Uttarakhand grew its digital ad revenue
Uttra News increases ad revenue by 484% with Progressive Web App technology
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Stuff tunes in to user needs
Learn how Stuff.co.nz, New Zealand's top news site, adopted a user needs framework to diversify revenue and increase reader engagement. Discover how this data-informed content strategy led to a 90% lift in unique visitors.
Google Ad Manager
Aumente a receita de anúncios e proteja a sua marca sempre que as pessoas virem, reproduzirem ou interagirem com o seu conteúdo
Está à procura de mais alguma coisa?
Desenvolva o seu público-alvo
Use dados para expandir e compreender o seu público-alvo, moldar o seu conteúdo e manter os visitantes envolvidos.
Fortaleça o seu jornalismo digital
Descubra formas de aumentar a receita com anúncios digitais, subscrições, apoios e contribuições.
Todos os recursos
Ferramentas, formações e recursos concebidos em parceria com especialistas do setor, personalidades académicas e organizações de notícias de todo o mundo