Develop your audience
Use data to grow and understand your audience, shape your content, and keep your visitors engaged.
Start building your audience
Understand and grow your audience with analytics, surveys, and tools.
Increase your site traffic
Use Search, newsletters, social sharing, and ads to attract more visits.
Keep visitors engaged
Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
A Legacy of Ink, A Future of Inclusion
Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
Unlocking Video Success: The ABP Live Story
48% New Viewers, 43% More Views, 100M+ Minutes
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
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Tools, training, and resources designed in partnership with industry experts, academics, and news organizations around the world.