Desarrolla tu audiencia

Over 400K Sign-Ups in 20 Days across 10 languages

Mentorship and technology help news organisations bolster and diversify revenue streams.

How Kyodo News is Transforming Diversity

Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.

Mejora tus resultados en la Búsqueda de Google

French online media outlets faced a challenge when the government passed a "3-click" termination law, making it easier for customers to cancel contracts. This posed a significant risk to publishers like Le Monde, whose business model is heavily dependent on a strong digital subscriber base. Instead of viewing the law as a threat, Le Monde used it as an opportunity to improve their customer experience. By overhauling their unsubscribe process, Le Monde simplified the cancellation journey for users and simultaneously gathered valuable data on why subscribers were leaving. They used this data to create a new retention strategy, offering personalized incentives like temporary subscription pauses, content suggestions, and special pricing offers. This new approach turned the unsubscribe process into a key customer engagement tool. As a result, Le Monde saw a surprising reduction in churn, an increase in active subscriptions, and a longer average subscription life, proving that a user-friendly exit can lead to greater loyalty.

Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users

Llega a nuevas audiencias y a lectores ávidos de noticias en Google News

Building audience and engagement with native app features.

48% New Viewers, 43% More Views, 100M+ Minutes

Mejora tus resultados en la Búsqueda de Google

Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.

The Manila Times, a major news outlet in the Philippines, has successfully transitioned from basic Google Analytics 4 (GA4) reporting to a sophisticated, event-based tracking system. This strategic move, in partnership with Monks under the Google News Initiative's GA4 Accelerator Program, has empowered the publisher to gain deeper insights into reader behavior, refine its content strategy, and significantly improve audience engagement.

How The Daily Aus was able to turn social engagement into sustainable growth

Indian Express Sees Early Success with Data-Driven Personalization

Llega a nuevas audiencias y a lectores ávidos de noticias en Google News

The Okinawa Times' strategy to engage new audiences with the Flutter News Toolkit.

Yonhap News Agency, South Korea’s leading news organization, has successfully redesigned its entire digital platform to meet the demands of the modern media landscape. By focusing on a mobile-first strategy, personalized reader services, and becoming a data-driven media company, Yonhap has significantly enhanced user engagement and modernized its content delivery.

Indian Express Sees Early Success with Data-Driven Personalization

Redesign the mobile app with personalized content to strengthen the membership

Global Agenda tool puts cross-brand collaboration front and center.

News Corp Australia subscribers with Google-linked accounts have better engagement and retention

Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.

Publisher’s automated weather tool captures new users with syndicated content.

Building audience and engagement with native app features.

Yonhap News Agency, South Korea’s leading news organization, has successfully redesigned its entire digital platform to meet the demands of the modern media landscape. By focusing on a mobile-first strategy, personalized reader services, and becoming a data-driven media company, Yonhap has significantly enhanced user engagement and modernized its content delivery.

Il Sole 24 Ore’s new site search function helps users find more in-depth information.