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Develop your audience
Use data to grow and understand your audience, shape your content and keep your visitors engaged.

Start building your audience
Understand and grow your audience with analytics, surveys, and tools.
Increase your site traffic
Use Search, newsletters, social sharing, and ads to attract more visits.
Keep visitors engaged
Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
DEI from the Heart of Japanese Journalism
How Kyodo News is Transforming Diversity
Google Search Console
Improve your performance on Google Search
Publisher Centre
Reach new audiences and avid news readers on Google News
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
A Legacy of Ink, A Future of Inclusion
Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
Rebuilding the Te Ao Māori News App
Building audience and engagement with native app features.
New Horizons for Local Media in Japan
The Okinawa Times' strategy to engage new audiences with the Flutter News Toolkit.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
Rebuilding the Te Ao Māori News App
Building audience and engagement with native app features.
Google Search Console
Improve your performance on Google Search
Expanding Audience: A New Frontier for Japan’s Press
Streamlined Development, Significant Cost Savings: Jiji Press Leverages Flutter News Toolkit
Unlocking Video Success: The ABP Live Story
48% New Viewers, 43% More Views, 100M+ Minutes
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Publisher Centre
Reach new audiences and avid news readers on Google News
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
Enhancing engagement through the Top News model
NZME develops a ML algorithm to deliver increased audience engagement.
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Rebuilding the Te Ao Māori News App
Building audience and engagement with native app features.
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
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Tools, training and resources designed in partnership with industry experts, academics and news organisations around the world.