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Develop your audience
Use data to grow and understand your audience, shape your content and keep your visitors engaged.

Start building your audiencearrow_forward
Understand and grow your audience with analytics, surveys, and tools.
Increase your site trafficarrow_forward
Use Search, newsletters, social sharing, and ads to attract more visits.
Keep visitors engagedarrow_forward
Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.
Google Search Console
Improve your performance on Google Search
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Publisher Centre
Reach new audiences and avid news readers on Google News
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
DEI from the Heart of Japanese Journalism
How Kyodo News is Transforming Diversity
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
Rebuilding the Te Ao Māori News App
Building audience and engagement with native app features.
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
A Legacy of Ink, A Future of Inclusion
Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Unlocking Video Success: The ABP Live Story
48% New Viewers, 43% More Views, 100M+ Minutes
New Horizons for Local Media in Japan
The Okinawa Times' strategy to engage new audiences with the Flutter News Toolkit.
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Google Search Console
Improve your performance on Google Search
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Publisher Centre
Reach new audiences and avid news readers on Google News
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Expanding Audience: A New Frontier for Japan’s Press
Streamlined Development, Significant Cost Savings: Jiji Press Leverages Flutter News Toolkit
Rebuilding the Te Ao Māori News App
Building audience and engagement with native app features.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Enhancing engagement through the Top News model
NZME develops a ML algorithm to deliver increased audience engagement.
Rebuilding the Te Ao Māori News App
Building audience and engagement with native app features.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
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Use digital tools and resources that can help you find, verify and tell engaging stories.
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Tools, training and resources designed in partnership with industry experts, academics and news organisations around the world.